We looked to MMPR to help us navigate the gaming space when we produced mobile games for our truth youth smoking prevention campaign. Mike and his team’s knowledge of the industry and long-standing media relationships helped us make solid first impressions with gaming media, generating interest for our mobile games and media coverage of our important campaign. All of his team members have deep experience in gaming and gaming-related events, and we appreciated that senior-level attention. Plus, they’re nice people!
We’re a studio based in New Zealand, so it’s important that we have great representation internationally. Michael’s team have achieved exactly that! They seem to know everyone in the industry and have been able to use those connections to generate great interest in our game, Path of Exile. We’re very happy with our ongoing relationship and look forward to having them handle our public relations work in the future.
As a publisher with solid quality product, but not a large marketing budget it is important to reach as many of the influencers and editors and make them aware of our games. MMPR has been great in reaching those both in the America’s and Europe and certainly we have seen the impact on our sales.
Michael and the team have a wealth of games industry marketing experience which they put to good use. They’re direct and action-oriented. We set clear targets for our campaign and they took the initiative and ran with it, delivering a constant stream of results. They think broadly and creatively, extending our story to pop culture media and other audiences or pitching story lines that bring our game’s experience to life beyond just product features.
Michael and Kate bring a wealth of industry experience and an impressive track record of public relations success to the mix. Over the last couple years working with them, they’ve helped Aksys Games immensely in raising our profile in the industry and more importantly, increasing our sales.