Path of Exile/Grinding Gear Games

MMPR’s first implementation of ‘virtual’ previews in media tours was for Grinding Gear Games, creators of one of the most popular ARPGs in the world, Path of Exile. Based in New Zealand, traveling to America were expensive and very time consuming for the developer. Furthermore, key media covering the RPG category are not all based in California, and many of the important PC gaming outlets are in Europe, so creating a virtual press preview to reach the media in other parts of the world was critical to the success of GGG’s tours.