The Game – Nintendo Store Event and NBC Today Show Appearance: A game based on competitive eating?  Yeah, that’s exactly what we thought. Strange concept – sure….but MMPR just ran with it – and produced a spectacular media event at the Nintendo flagship store, and later showed Kathie Lee Gifford and Hoda Kotb what competitive eating was all about (on national tv).  Major League Eating: The Game even made it into a Jay Leno monologue on the Tonight Show.